Thursday, October 25, 2007

How to Optimize a website part 9

If you have followed this blog so far you will by now have a website that has been optimized to rank well in Google and the other major SE's. You will have carried out all the on page optimization, including title, metatags, headings, alt tags, and the footer. You will have registered your site with google, Yahoo etc, created and submitted an xml sitemap and made sure that you have verified your site with both Google and Yahoo.

You will have started your link management campaign and might even have started to see some results already.

If you need more high quality links then why don't you start guest blogging?

Monday, October 22, 2007

How to Optimize a website part 8

Persistence is a valuable asset when you set out on the road of the optimizer. At first nothing will happen...... you will question whether you are doing the right things?...... or overdoing the right things?......... or under doing the right things?....... or wasting valuable time........ all of these thoughts will run through your mind at some point, and when they do you need to be prepared to keep on keeping on....... as Winston once famously put it.

It is all to easy to give up, become despondent and retreat back to PPC with your tail between your legs, but persistence will triumph in the end if you keep on keeping on. Gather links at a steady rate, of a good quality with valuable link text....... then you will achieve the ranking that you are seeking......

Either that or you can ring me and I will be persistent and determined on your behalf!......

08456 432123


Tuesday, October 09, 2007

How to Optimize your site Part 7

The most important aspect of effective SEO is to remember that "softly, softly catchy monkey", less is definately more. It is very important to do little and often rather that doing too much at once. . . . . . What exactly is "too much?" I hear you cry. . . . . as we have already discussed Google and the other major SE's operate by using a complex algorithm. This is basically a series of yes/no questions to your website, for example, how many links have been added in the past month, what is the link text of these links, what is the keyword density on each page, ...... etc. For each of these questions Google has a limit beyond which your site will be penalised.

Google is looking to provide useful search information to its customers, it is trying to organise all of the sites within its realm. It wants to see good high quality information on a site, with images and logos that are related to the site. It then looks to see which sites link to you and what those pages are all about as well as the link text. All of these factors add up to provide the position where you rank. If you add a limited quantity of high quality links, say less than 100 per month and do that every month using keyword text for your top three search terms on a rotation basis. Then assuming that the sites that you get the links from are themed along with your site then you will rank well.

Of course it might require more than that in order to rank in the top 5 but persistance and determination will succeed given time. Patience is a virtue.


Tuesday, October 02, 2007

How to Optimize your Website - Part 6

It is very important to remember that too much of anything regarding seo will more than likely harm your campaign. Google and the other major engines all operate within an algorithm that dictates what it considers to be normal behaviour and what it considers to be spam. If you are patient and bide your time adding 25 links per week for a year instead of 500 in week one then you will not incur the wrath of the engines.

If you bear in mind that you should design your pages for humans not spiders, but in such a way as the spiders can get the most from them. By doing this you will have a page of rich content that is not only popular with your visitors, but also with the SE's. If you focus too much on SE's only you will have a site that is not friendly for your real visitors which lets face it is the reason that you have the site in the first place.

If in doubt, less is more.