10 Reasons Why Your SEO Sucks

In 2015, it has never been more important to avoid all of the following pitfalls, traps and Google hazards if your website is going to rank well and attract your share of search traffic.

SEO used to be a simple process, but with the evolution of Googles algorithms, there are now more ways than ever to be penalised and drop out of SERPs. Search engine optimisation specialists Deeho run through the top 10 most common reasons why a website doesn't rank in Google in 2017.

1. Over Optimization

On page keyword density is an easy way to drop out of the rankings for specific keywords. In most instances we see, there are simply too many exact match keywords on the page for the total volume of words.

This ratio is very important and should be around 2% for a 500 - 1000 word page.

In addition, because Google uses 'Latent Semantic Indexing' to associate keywords, you should use variations of your keywords or phrases instead of repeatedly using your ideal keywords.

2. Duplicate Content

Duplicate content is a big no no. If you reproduce content that google is already indexing then you will struggle to rank.

In addition, if you have several pages that all cover similar content then Google will in all probability not be able to decide which of them it prefers so it will err on the side of caution and rank none of them.

It is preferable to have one large page covering a topic in great detail rather than having many smaller pages all touching on the same subject matter.

You should also reference authority content by linking to it rather than by reproducing their content.

3. User Engagement

How people react to your content has a large bearing on how you rank. If real visitors like your content and stay on your pages, then google will recommend it to more visitors.

By contrast, if a large percentage of your visitors hit the back button and 'Bounce' (see below) back to Google for a different result then Google will assume that your content is not suitable for that search result and you will drop in the rankings.

Your click through rate is also influential, so write compelling meta description tags as they have a direct impact on how many people click on your google listing.

4. Bounce Rate

Your page bounce rate needs to be as low as possible. As a rule of thumb, 55% is the upper end of where you should aim for, but having said that, your bounce rate is compared with your competitors that rank above and below you, so you need to have a bounce rate that is lower than theirs.

The downside to this is that you have no way of finding out what their bounce rate is.

5. Page Load Speed

If your site is a heavy old hector with large images and file sizes then it will load slowly and drop in the rankings.

Use YSlow, the firefox plugin to test your pages and aim for a score of 80/100 or better.

6. Backlink Keyword Density

Baclink exact match anchor text used to determine your ranking for that specific keyword. Today (in 2015 and going forwards) it does exactly the opposite.

The more you use an exact match anchor text as your link text, the less your will rank for that term (and associated terms).

You should use your URL, your Brand and Junk text for 75 - 85% of your backlinks with plenty of variation to keep your back-link profile looking natural. 

7. Backlink Categorisation

This is a little known area of SEO but is vitally important for top rankings.

Every quality page indexed by Google has been given a category. This category is determined by the categories of the sites linking to it, and it then passes that category onto the sites it links to.

Google uses this categorization to identify the quality, relevance, theme and influence of your page and without suitable categorization, you won't rank first for any high traffic search terms.

8. Contextual Links

You should link from within your content, referencing other relevant content in your own site as well as external 'authority' content that your users will find useful.

It is a case of givers gain, because if you are prepared to share useful content that your visitors will value, Google will reward you with better rankings.

9. Link Networks / Bad Neighbourhoods

Google has declared war on link networks that automate the linking process and attempt to manipulate their search results.

They have a manual spam team that hunt these networks down, de-indexing them and ALL the sites they find that use them.

Be warned.... just because a link network seems to work today, doesn't mean that it will do so tomorrow.

If you can find the network and join it then so can Google and they will hit you hard when they find it.

Avoid automated link building at all costs, be cautious of who you get links from and keep your site safe from potential penalties.

Negative SEO is a real threat in todays Google, so keeping clean and avoiding bad neighbourhoods is vital to your long term success online.

10. Site Quality

The quality of your writing, navigation, site code errors and the like will affect your sites performance in SERPs.

Google can easily assess the quality of your site and will rank it accordingly. Every page needs to have a unique page title, description tag, content etc as well as having no errors, dead links or other coding faults.

Google wants to recommend good pages, so give them good pages and you will benefit with increased traffic and visitors.

Find out more about each of these areas of SEO and find out how you can improve your website go to Deeho and take the first steps to increasing your search engine optimization today!

Recovery from the Penguin Algorithm

Google Panda & Penguin Introduction

**UPDATED Oct 24th 2014**

You need to understand which algorithm, Penguin or Panda has penalized your website if you are going to fix it. Penguin is the cause if you can see a drop in Google traffic on the 24th April 2012.

There have been various penguin and panda launches during the past few years and if you have traffic data, you should be able to isolate a large drop in rankings to a specific time frame. Once you have a date for your traffic drop, take a look at this great post at http://moz.com/google-algorithm-change to determine which algorithm update hit your site.

In simple terms Panda affects your on-page stuff and Penguin affects your off-page (link based) stuff, so you should soon be able to determine whether your site has been hit for on site spam/low quality content, or because you have low grade, irrelevant links pointing at your site.

If it's Penguin/linking related, you should begin by analysing your current links.

Whichever keywords dominate your back-link anchor text will usually be the ones hit hardest by Penguin. There is a free back-link checking tool at www.majesticseo.com which will show you the search terms currently being used in your back-links.

Back-Links

The Google Penguin algorithm requires text link density of less than 5%. A Google friendly linking profile will have mostly URL related links, Brand related links and lots of different ‘junk’ links instead of keyword rich links. Brand links are variations of either your website name or company name. URL links should be varied as follows to provide a natural link profile;

http://www.xyzcompany.com
http://www.xyzcompany.com/
http://xyzcompany.com
http://xyzcompany.com/
www.xyzcompany.com
www.xyzcompany.com/
xyzcompany.com
xyzcompany.com/

Getting links from different Class C IP addresses is really important for your back-linking strategy. It is more important than ever that your inbound links come from relevant, themed sites rather than random content sites. The trust score of the domain carrying your link is important. A back-link from a page that is already being linked to from a quality themed resource is a great link to get.

Link Networks

We would advise website owners to avoid automated link networks because they can't provide anything other than low grade links and when Google discover the network it will lose all its ranking influence and sites it links to will be penalized heavily. While it may seem like a good short cut, DON'T take it!

Google Panda Requirements

Check your content is original, well written and that it adds value to 'the conversation'. If it does those three things then you are well on the way to building a useful website that your visitors will enjoy.

Check your meta-data tags in Google webmaster tools because duplicate tags on two or more pages can lead to a ranking penalty. Each page should have it’s own bespoke meta description data. The meta description tag is frequently used in search engine results below your page heading. For this reason you should compose it to get a better click through, not for keyword spamming.

How Visitors Engage with Your Content

Google penalizes slow loading sites. Check that your site is fast enough using YSlow in Firefox. The bounce rate for your website measures the amount of visitors that don’t like your content. This is an indication to Google that your content isn’t what visitors are looking for, and so you will see your website drop for the search terms with the highest bounce rates.

Page Views

Increasing the number of pages that your visitors look at is a good way of increasing the quality score for your website content. Getting your visitors to click through to a second or third page on your site is beneficial for your search engine rankings. The average time spent on your pages is an indicator of content quality. Website visitors should stay on your site reading your content for as long as possible.

If your site has a weakness in any of these areas then your search rankings will be affected. You need your site to reach a minimum standard for each element listed if you are going to rank well.

For more detailed information and to request a free 175 point SEO site audit for your website, click for more

E-Commerce Electronic Vaporizer Website Launched

Deeho Design, the Bedford based web design agency recently launched a new client site www.electroniccigarettevaporizers.com built at the clients request on a WooCommerce platform. The WooCommerce structure gives the website owner easy control of sales, product control, stock management and because it is such a widely used platform, offers considerable ongoing support from any web designer familiar with using WooCommerce.

The brief for the site was to create a simple, easy to navigate ecommerce site that would load quickly, be reliable as well as being attractive.

Our client has all the control that they need for their website, being able to easily edit products, page content, descriptions, as well as the all important SEO elements that make their new website work for them.

As a new business, getting found online by visitors looking for electronic cigarettes and vaporizer devices was very important to them and so it was natural for them to turn to our proven SEO Consultants to optimise their content for search.

After just one week live, the site is already attracting around 50 hits per day, and is already making online sales. Our client was keen to see a fast return on their investment and their new site is well on target to deliver an outstanding ROI for them in the months and years to come.

Deeho work with a variety of website platforms depending on our clients requirements, so we deliver the precise functionality that our clients need.

What's the Best Way to Make Money Online

Best Ways to Make Money Online

There are so many opportunities to supposedly make money online, but which are the best? The ones that actually work, that are easy to operate, that don't require much capital to get started, that will make you money rather than cost you money...... we are asked these questions every day......

so.....

What is the Best way to make money online?

The first part of our answer is that it depends what you want to do. Do you want to earn some extra cash? Or Do you want to build your own online business?

Earning extra cash is relatively easy to do, you can advertise your skills on sites like http://www.peopleperhour.com/, http://www.freelancer.com/, or https://www.elance.com/, which all allow you to find work such as data entry, content writing, and administration work or a per hour or per job basis.

If you want to break free of the rat race and start your own business, then you have two basic online options;

1. Sell Products
2. Sell Information

Make Money Online Sell Products

If you decide to sell products, a good starting point is eBay or Amazon as they both have large traffic volumes already in place to show your products to. The downside to selling products is that you will need to have some capital for stock and advertising, unless you opt for a 'dropshipping' business model, which typically has lower margins, but the benefit of not having any stock to hold.

Make Money Online Selling Information

They call this the information age, and that is exactly what it is. The internet is all about exchanging information, ideas, methods, etc.

Information is a very valuable commodity. Have you ever heard the expression "Knowledge is Power"?

People sell information in many ways, but one of the most affordable to get into is the world of blogging.

Blogs are big business. In our opinion, the best way to make money online is blogging.

There are millions of blogs covering millions of niches, and the truth is, most of them never make a penny.

But some of them.... they make millions, thousands more make hundreds of thousands a year, and then there are millions of others that make tens of thousands a year.

So what is the difference between the successful money making blogs and the million of unsuccessful blogs?

The answer to that is simple..... blog strategy.

Every successful blog has used the same or variations of the same strategy for blogging success.

They all started the same way, as one person in front of a computer with an idea and grew into million dollar or pound operations.

So how did they do it?

They follow a proven strategy that will work for anyone who has something to say.

Blog Success Strategy

1. Find a Profitable Niche to Blog about
2. Build a quality blog to a proven structure
3. Add content on a schedule
4. Promote that content
5. Monetize the content

That is basically all there is to it!!

How to Make Money Online Blogging

How to Make Money Blogging

Blogging is a great way to start a business online, and more and more people are setting up blogs every day. Most of them however are doomed to failure because they fail to understand what it is they are trying to achieve and how they should be structuring their blog posts in order to attract traffic and make money blogging. This post will guide you through ALL the important points that you need to address in order to be confident that you will end up with a great, high quality blog that people love to read.

Getting Started Blogging

All successful bloggers have a work schedule that they stick to with religeous passion.

How frequently you post new content to your blog will depend on how nuch time you have available and of course how much you have to say on your subject.

Just so you know, the top 100 Technorati ranked bloggers all post to their blogs daily...... is that a coincidence or is that a habit that you need to adopt if you are going to build your blog into a 5 or 6 figure income?

To get started blogging, read this post

then;

download the Free 'Ultimate Blogging Guide'

Which will help you to define your Niche, choose a URL, set up blog hosting, install your blog files, set up your blog so it is SEO friendly and ranks well, as well as showing you how to get traffic to your blog, how to use social media to build your readers, how to use email marketing to connect with your readers regularly and much, much more.....

In the early days, while traffic volumes are low, you will have to put a lot of effort into traffic building and creating LINKS to your blog posts in order to help their search rankings and popularity.

Link Building

Link building is the process of getting other websites and blogs to link to you. One of the most effective methods of doing this is to 'Guest Blog'.

Guest blogging is the process of writing high quality, unique, interesting and engaging articles and having them published on other blogs within your themed niche.

There are many sites that have developed ways to speed up the guest blogging process, but you need to bear in mind that the more you automate the guest blogging process, the more you will reduce the quality of the guest posts that you create.

Blogging is all about quality. Guest blogging is all about...... yes, you guessed it...... quality.

In an ideal world, you want to make a relationship with a fellow blogger who has a high quality blog, related to your niche, who will allow you to write a post containing a link back to your blog content.

That will ensure two things, firstly, you will know that your blog post is on a quality site and secondly, you will know that your linking content is unique to you and therefore of higher quality.

Some of the guest blogging sites that automate the process duplicate your content out to several sites so you will end up with the same content linking back to your blog from differnet sites. This will detract from the quality of the post, and reduce the link value that your new link gives you.

Guest Blogging Tips

• Write Unique Content for each Guest Post.
• Link to a related post on your blog, not just the home page.
• Make personal contact with blogs that you want to guest blog on.
• Quality beats quantity every time.
• Add a few links to your guest posts once they have been published.

It is important that you support your gust posts with a few links from related topic blogs or websites. It is also a great strategy to bookmark your guest posts and share them social too as this will help them to be found quickly and easily.

Your Blogging Schedule

Adding new content to your blog can be a challenge at times, but if you want to create a quality resource that you can earn an income from, it is the first thing that you should be thinking about.

In order to promote your blog, you will have to write guest posts that link back to your money site, so for many people, a blogging strategy of adding at least one new post 'to the web' daily is a more practical strategy.

This means that on Monday you might publish a post on your main blog, then on Tuesday, you might publish a guest post on another site, on Wednesday you might write another guest post, and on Thursday you might publish two or more Web 2.0 posts linking to your guest posts.

By Friday you are ready to post to your main site again, with another unique high quality post.

The top earning bloggers are adding post to their sites, guest posts and links to guest posts all day everyday, so your strategy will take longer to get you lots of traffic, but the more you can do, the better your money site blog will perform and the sooner you will see an income from your blog.

Daily Blogging Activity

If time is not an issue, you should be doing the following;

Step 1

• Writing a high quality post for your blog each day
• Ping your blog
• Share across social media
• Bookmark your new content across 6 - 10 bookmarking sites

Then;

Step 2

• Guest Blog linking to your new post
• Ping the guest blog
• Share the guest blog on your social networks
• Bookmark the guest post

Multiple guest blog posts linking back to your new post will improve your posts rankings faster, but each guest post needs to be unique, high quality and on a niche related guest blog.

Then;

Step 3

• Create a niche themed Web 2.0 site and add unique, high quality posts linking to your guest blog posts. The more related these posts are, the better, but again, you need unique content on each Web 2.0 post for this to benefit you.
• Ping your Web 2.0 sites
• Share across your social networks
• Bookmark your Web 2.0 posts. 

If you follow this schedule, then your blog will make money as you will build a network of high quality content, all driving your money site up the search engine rankings.

Once your blog is established and has a significant volume of readers, you will be able to scale back the volume of guest posting and web 2.0 posts that you create, because your readers will be sharing and linking to your content for you.

Until you have gained enough readers to promote your posts for you, you need to be going through the above process for each and every blog post that you create.

Quality Blog Content

While it may sound daunting, and time consuming, once you build a network of guest blogging sites that like your content, and have some Web 2.0 sites created, it doesn't take that long to generate the quality blog content you require.

As I said, if you don't have the time to do this completely each day, do step 1 on day 1, step 2 on day two, and step three on day three.

An additional benefit of promoting your blog like this is that if you have days when you can't think of anything new to add to your money site...... and you will have days like that I promise you...... while you are thinking of new content topics... download this free blogging guide for help with how to develop new blog topic ideas .... you can add a guest blog post related to one of your posts you have already written, or you can add content to one of your Web 2.0 blogs.

Every post that you add linking to your money site content, or to a guest post you have published will improve your rankings in search and bring you more traffic, just remember to focus on three things, quality, quality and quality.

Ultimate Blogging Guide

Ultimate Blogging Guide

For those of you that would like to start a blog, but don't know where to start, we have put together the ultimate blogging guide to walk you step by step through the process of setting up a blog and developing it into a profitable enterprise.

Blogging can be very rewarding, but you need to do it right, and the big problem for new bloggers is that, because the results aren't instant, you can't be sure that you are doing everything right in the first place.

Blogging is a straightforward process, of publishing high quality content to your blog, which will be found, read and liked by people interested in the topic that you are writing about.

BUT..... there are some pitfalls along the way.....

Because your first blog posts won't attract much traffic, how do you know if you have structured them correctly?

There is a difference between hoping that something will work if you stick at it and keep doing it for long enough, and knowing that something will work if you stick at it and keep doing it for long enough.

Blogging requires a stubborn streak, it requires persistance, determination and a steadfast belief that you are heading in the right direction.

Our Ultimate blogging guide mirrors the blogging habits of the 100 top bloggers online today. We teach you how to do all the things that they all did in order to make their blogs successful and profitable.

Some of these bloggers earn in excess of 7 figures a year writing their blogs, and they do that because they kept on keeping on, creating quality content that people wanted to read and kept coming back to.

By writing a blog you are building a community. A community of likeminded people all interested in one topic. 

That is the main purpose of your blog, to gather those people together.

Why you Should Ping your Blog

Why Should you Ping Your Blog

Blog Pinging is the process of telling the search engines that you have posted new content on your blog.

When you publish new content, you have two choices;

1. Wait for the search engines to find your content
2.  Tell the search engines that you have new content

If you post on a regular basis, then after a little while the search engines will get used to the frequency of your posts (as long as they like the post quality) and will revisit your blog naturally expecting to find fresh content.

Until you have established a frequency of posting, the search engines might not visit for weeks at a time, so you need to inform them of new content so that it is indexed as quickly as possible.

There are several Blog Pinging sites, some of which work better than others.

We tend to use two for each post that we publish

• http://www.googleping.com
• http://www.pingomatic.com

By submitting your blog to two pinging services you will be making sure that your blog is quickly indexed so it can start attracting traffic to your blog.

All you have to do to ping your blog is to add;

• your blog name
• your blog home page url
• your blog RSS feed url
• your email address (Google Ping only)

Each Blog Pinging service will report on the success of your pings.

Pinging your blog as soon as you post new content is a great habit to get into.

Even though some blogs 'automatically' ping your blog when you publish new content, you should still manually ping them your self because auto pinging is prone to errors.