Tuesday, November 27, 2012

Using Twitter Effectively

How to Use Twitter Effectively


Getting the most out of twitter takes a little knowledge, and a little time.

The big secret is that you need to have targeted followers, and to use the correct #tags in your tweets.

Followers need to be interested in your niche. There is no point collecting randoms just for the sake of it.

How to use twitter effectively


Instead, follow people who are already following niche related twitter accounts.

Selecting the right #tags to include in your tweets is also important. You want to target the right audience without spamming them with unrelated content, so explore the popular used #tags using the search bar, and only use the ones suitable to your tweets.

Twitter is also a medium for sending people to content rather than selling to them, and if you remember this then you will go far.

Use your content to sell, the purpose of your tweet is to get a click through to the content.

Experimentation is the key to success, see what works, see what doesn't and make some changes and try again.

Find out more about using Twitter effectively HERE

Tuesday, November 20, 2012

Facebook is FREE Advertising

Facebook is FREE Advertising

Using Facebook and other social networking sites such as Google+, Twitter and LinkedIn for marketing is a great way to get free traffic to your website or blog.

Apart for the time needed to make a few posts, it doesn't have to cost you anything to get in front of thousands of potential customers.

It is important to treat those prospects right though, as social media is not the same as some traditional forms of advertising.

If you are looking to generate new business and need additional sales channels, then Facebook, Google+ and Twitter might just be the channels that you need to succeed.

You of course need to set your accounts up, and manage them correctly in order to get the maximum benefit from your efforts. There are some great suggestions HERE which will get you started on the right path.

You can also find out more here as well.

Facebook is here to stay and even though some people are keen to resist it, it can be a useful tool if correctly used.

Which Auto Responder?

Autoresponders

Auto responders and email management systems that can be set up to automatically send your contacts specific emails at set times.

When a contact signs up to one of your lists, for example to your Newsletter, they will receive a welcome email, followed a few days later (or at a time frame that you decide) by a second email then a third, etc again at a time specified by you.

Auto responders are a great way to get your message out to your contacts in a controlled, time efficient way.

Popular Autoresponders;

Mailchimp

Get Response

Aweber

Intouch CRM

Elysium Connect

Which ever you choose, (and they all have slightly different features to choose from) you will be able to set up a series of email messages to send to specific mailing lists or contacts.

To find out more about Auto responders and how to use them most efficiently, take a look at this autoresponder guide for more information.

Staying in touch with your customers, prospects, leads or suppliers is more important than ever. If you have a database that you want to promote yourself to, you should be using an auto responder to do so quickly and efficiently.

Monday, November 19, 2012

Making Money from your Blog

How easy is it to actually make money from a blog?


What is involved in the process?

What do you need to do in order to be successful?

These are questions that we get asked time and time again. Millions of people fail to get their blogs off the ground because they don't understand what they need to do to succeed.

Blogging isn't any different to any other method of generating money, all it requires is a little know how, and lots of time patience and persistence. If you have a blog and want to turn it into a money spinning enterprise, you need to know what you should be doing in order to make that happen.

The vast majority of people who make a start fall at the first hurdle, which is 'consistency'.

Here's how it goes;

You have something to say about a particular niche, subject etc, so you create a blog and for the first few days you publish some great content.

By the end of the first week you are struggling for things to say, so your posting frequency begins to drop off before you have really gotten started. The major search engines never establish a pattern for your posting, so don't visit you very often, so your site doesn't get many visitors.

This makes you more despondent and you end up either stopping completely, or posting on a random cycle that doesn't do anything to encourage visits from either real people of search engines.

...And so your blog fails.

How you should Blog


If instead you had a working template of things you need to do, then you would stand a much better chance of success.

All the steps you need to succeed, written down in front of you for you to follow, with further information on each step if you need it.

Blogging is just a case of keeping on keeping on ans Winston Churchill used to say.

The No.1 biggest reason for failure is that people don't get instant results and so quit.

Being realistic, from your starting point, it is going to take you 6 months of posting daily before you begin to get some decent traffic numbers.

It sounds like a long time, but that initial 6 months is the most important time in your blogs life, and will determine success or failure. If you are prepared to put in the initial work then you will build a blog that will make you money.

Find out everything that you need to know about building a successful money making blog..... start here......

You should also sign up to the newsletter as that will help to keep you motivated, on track and focused, as well as offering you all the advice, tips and tricks that you will need as your blog grows bigger and bigger.... newsletter sign up Take the first step to making your blog work and sign up free today.

Saturday, November 10, 2012

Using Twitter for Marketing

Twitter and Marketing

Using Twitter for Marketing is relatively straightforward. You just need to follow a few simple rules in order to make it work for you.

Here are some great ideas that will help you to drive quality traffic

Use advanced search options to locate opportunities. The advanced search opportunities at search.twitter.com allow you to insert keywords that people would use in conversations to find you or your product or service. For example, I search for people who are tweeting the phrase "looking for speaker." It turns up a ton of tweets related to event or meeting planners. Once I find these keywords in posts, I reach out to the person who tweeted them to say hello, ask to connect and start building a relationship.

....... Read more from this article


Seek Business-Specific Conversations

If you use Twitter for nothing else, use it to learn from others. Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats). Although broad hashtags like these can generate an overwhelming number of tweets every day, tune in every so often for a quick update. A couple of scrolls down the feed could inspire your next blog post, marketing tactic or bestseller.
If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space. Finally, if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.

.........Read the full article

Use Twitter to Promote a New Book


On 16th of Feb. we had an interesting and informative webinar about Using Twitter on Market Your Book. Our panel consisted of Carolyn-Howard Johnson (author of the HowToDoItFrugally series), Joel Friedlander (proprietor of Marin Bookworks), Laurel Marshfield (professional writer, ghostwriter and developmental editor), Phyllis Zimbler Miller (co-founder of Miller Mosaic Power Marketing) and Penny C. Sansevieri (CEO of Author Marketing Experts, Inc.).

We answered a lot of questions but still had a few unanswered. This post answers those questions. If you have any questions, please leave them in the comments for our panel.

1. I was wondering if anyone had any tips on staying on top of the traffic – how do we work through the noise to get tweets that are relevant. The flipside of that is how do we break through the noise as promoters – to help others to focus on our tweets. [Magdalena Ball]

....... see the answer to this here

Beginners Guide to Becoming a Twitter Marketing Expert

Twitter can be a fantastic tool for getting your message across to thousands of targeted people who are talking about, or have an interest in your specific goods or services.

In order to harness the power of Twitter though, you need to have a good understanding of how it works in order make it work for you.

To get started, first you are going to need a Twitter account. You can have different Twitter accounts for different subjects, and doing so will help you to target the specific followers that will be interested in your goods or services.

Firstly try to find a username that says what you do, or what your product is, as it will aid your profile when people are searching for those goods and services.

Once you have a profile set up and have verified your email address for the account, you can begin by posting a few tweets and following a few people.

Tweets are 140 characters in length maximum, so you need to be concise in what you say. You will also want to include a link to content that you want to show your followers. Links are often long, and on Twitter are a waste of characters, so sign up for a Bit.ly account which will automatically shorten your links for you. Just add your Twitter account settings in your Bit.ly account, under settings/connected accounts.