Using Twitter for Marketing

Twitter and Marketing

Using Twitter for Marketing is relatively straightforward. You just need to follow a few simple rules in order to make it work for you.

Here are some great ideas that will help you to drive quality traffic

Use advanced search options to locate opportunities. The advanced search opportunities at search.twitter.com allow you to insert keywords that people would use in conversations to find you or your product or service. For example, I search for people who are tweeting the phrase "looking for speaker." It turns up a ton of tweets related to event or meeting planners. Once I find these keywords in posts, I reach out to the person who tweeted them to say hello, ask to connect and start building a relationship.

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Seek Business-Specific Conversations

If you use Twitter for nothing else, use it to learn from others. Head to hashtags like #SMB or #smallbiz for advice, resources and current news of the small business variety (also follow along during Twitter chats). Although broad hashtags like these can generate an overwhelming number of tweets every day, tune in every so often for a quick update. A couple of scrolls down the feed could inspire your next blog post, marketing tactic or bestseller.
If you seek a more specific conversation, narrow hashtags down by topic. The #marketing hashtag contains a ton of small business-related content, as does #sales. Or take a peek in the #startups or #entrepreneurs hashtag for inspirational profiles in the space. Finally, if you’re looking for tips on meeting like-minded businesspeople, try the #networking hashtag, where you’ll find information on meetups and advice on making connections.

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Use Twitter to Promote a New Book

On 16th of Feb. we had an interesting and informative webinar about Using Twitter on Market Your Book. Our panel consisted of Carolyn-Howard Johnson (author of the HowToDoItFrugally series), Joel Friedlander (proprietor of Marin Bookworks), Laurel Marshfield (professional writer, ghostwriter and developmental editor), Phyllis Zimbler Miller (co-founder of Miller Mosaic Power Marketing) and Penny C. Sansevieri (CEO of Author Marketing Experts, Inc.).

We answered a lot of questions but still had a few unanswered. This post answers those questions. If you have any questions, please leave them in the comments for our panel.

1. I was wondering if anyone had any tips on staying on top of the traffic – how do we work through the noise to get tweets that are relevant. The flipside of that is how do we break through the noise as promoters – to help others to focus on our tweets. [Magdalena Ball]

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Beginners Guide to Becoming a Twitter Marketing Expert

Twitter can be a fantastic tool for getting your message across to thousands of targeted people who are talking about, or have an interest in your specific goods or services.

In order to harness the power of Twitter though, you need to have a good understanding of how it works in order make it work for you.

To get started, first you are going to need a Twitter account. You can have different Twitter accounts for different subjects, and doing so will help you to target the specific followers that will be interested in your goods or services.

Firstly try to find a username that says what you do, or what your product is, as it will aid your profile when people are searching for those goods and services.

Once you have a profile set up and have verified your email address for the account, you can begin by posting a few tweets and following a few people.

Tweets are 140 characters in length maximum, so you need to be concise in what you say. You will also want to include a link to content that you want to show your followers. Links are often long, and on Twitter are a waste of characters, so sign up for a Bit.ly account which will automatically shorten your links for you. Just add your Twitter account settings in your Bit.ly account, under settings/connected accounts.