Monday, January 30, 2012
Tuesday, October 18, 2011
Tuesday, October 04, 2011
Google Panda 2.5 Arrives
Wednesday September 28th 2011 saw Google unveil its latest version of its Panda update. In its efforts to deiver the best results it can within search, Google has again been tweaking its Panda algorithm in order to affect the results given.
Since the initial Panda launch, we have seen several amendments;
- Panda Update 1.0: Feb. 24, 2011
- Panda Update 2.0: April 11, 2011
- Panda Update 2.1: May 10, 2011
- Panda Update 2.2: June 16, 2011
- Panda Update 2.3: July 23, 2011
- Panda Update 2.4: August 12, 2011
- Panda Update 2.5: September 28, 2011
Some of the biggest traffic losers seen so far during this update include prnewswire.com (down over 70%), technorati.com (down over 70%) and faqs.org (down over 80%), while hubpages.com (previously hit hard by Panda is up 10%) Youtube.com and android.com (Both Google owned are also both up by 10%).
Precise details of the exact algorithmic changes are always difficult to get hold of, but within a few days the SEO industry will adapt to this latest incarnation and normal service will be resumed.
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Monday, September 26, 2011
Google+ on general release
Google+ has now been released to the general public. Initially it was being beta trialed to 25 million users, but over the last few days, the general release has been rolled out.
Google+ is Googles latest attempt to muscle its way into Facebooks ever growing user base. Google+ has a few features that differentiate it from Facebook, so that it hopes to offer something different that will appeal to a mass audience.
Google+ has a "Circles" feature, which allows users to group their friends, business colleagues, family etc so that users can choose what information they show specific people. This will have several advantages over Facebooks current structure as it will hide a users weekend antics from their work environment, instead of the Facebook model which currently shows all of your wall activity to all of your friends.
Facebook has, in the last few days added a new groups section of its own, but it appears to work slightly differently as it promotes your "close friends" posts to the top of the page, but still appears to show everything to everyone.
There is also some confusion over Facebooks complicated account permission controls, which are not particularly straightforward to administer.
Google+ looks to have simplified this process, making operation and consealment of what might be considered to be career damaging information a lot more straight forward.
Read more about Social Media here
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