Saturday, January 05, 2008

How to analyse a niche part 2

Once you have selected a keyword how do you go about analysing the top ranked sites?

The can be done in stages, firstly have a look at their PR rank. This will give you an idea as to the value Google places on the site.

Second, have a look at the quantity of backlinks. The is best done currently using Yahoo here; which will show you every link Yahoo is aware of, and also how many pages are currently spidered for the site. This is not an exact figure and every search engine returns different data, but in the main it is the best yard stick. Google for example will only show a few backlinks even though in reality the site may have thousands. This is in part due to the workings of its algorithm, however Google analytics provides accurate data for your own sites, sadly this data is not available for your competitors sites.

Thirdly it is a good idea to have a look at the link text of your competitors links to see if it is an area that you can improve upon. I use SEO Elite for this purpose as it will return detailed results on link PR, page title, link text, as well as alexa rank, etc

If you have a look at the top four or five sites in your niche, not forgetting to also have a look at the main url if an individual page is ranking then you will soon get to grips with how achievable your goals are.

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