How to analyse a niche part 4

Another good indicator when deciding upon a niche is to run a short term Adwords campaign. This will help in several ways as it will give you the main traffic keywords and highlight the ones that are a waste of time in the real world.

You will also get a feel for how competitive a keyword is. As a basic rule of thumb, the more adwords ads there are for a keyword, the more expensive it will be to rank on the front page. It follows that the organic listings will mirror this and it will be harder for your site to rank in the top ten the more ads show, and the higher the per click costs are.

If you take an hour to dig deep before you commit to a niche then you will save yourself many wasted hours in the long run.