The Power of a Good URL

The name of your website doesn't have to be the same as your URL. Most business owners just buy www.fredhinnsltd.co.uk and expect their Widget business to take off. However, the URL www.widget.com will do far more good as far as search traffic goes. you can even brand the site as fredhinnsltd so everyone is happy. The simple fact of having your major keyword in your URL, combined with having a .com (the most powerful in Googles eyes)will improve your search engine ranking no end.

Always start off with a searchable URL and move forward from there.